Corporate Reputation and Competitiveness

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Business & Economics - Management & Leadership
Corporate Reputation and...

Corporate Reputation and Competitiveness

Name: Corporate Reputation and Competitiveness
ISBN: 9780415287432

Gary Davies

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This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.

Kategorie:

Business & Economics - Management & Leadership

Rok:

2002

Wydanie:

Język:

english

Strony:

224

ISBN 10:

041528743X

ISBN 13: