Buzzmarketing: Get People to Talk about Your Stuff
Mark Hughes
"There's fake corporate marketing and then there's real marketing. This is therealstuff forrealpeople." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Kategorie:
Rok:
2005
Wydawnictwo:
Portfolio
Język:
english
Strony:
256
ISBN 10:
1101218401
ISBN 13:
9781101218402
Plik:
EPUB, 676 KB
IPFS:
,
english, 2005
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Barnes & Noble 
Bookshop.org
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